SEELE Magazine | Highlights from Arab Fashion Week | June 2020

Arab Fashion Week ended yesterday, and our eyes are still ogling over the talent poured out over 3 days, with 10 shows, from 11 designers across the Middle East, Asia and Italy. “With the introduction of the digital experience our focus is shifted toward the reputation and business of fashion by enhancing the designers’ exposure, strengthening their business relation with the retail buyers through digital showrooms and establishing a direct relation with the end customer through e-commerce," says Mohammed Aqra, Chief Strategy Officer of the Council. You can Shop the Runway looks at shop.arabfashionweek.com