Regional designers gain international scope in Dubai

(3 Apr 2016) UAE FASHION
SOURCE: AP TELEVISION
RESTRICTIONS: MIDDLE EAST EXTRA CLIENTS ONLY
LENGTH: 4:51

AP Television
Dubai – 2 April 2016
1. Wide of venue with event name "Fashion Forward Dubai" written on building
2. Mid of venue
3. SOUNDBITE (English) Ramzi Nakad, co-founder, Fashion Forward Dubai:
"And for the first time we have actually dared to invite international buyers because we felt we weren't ready before and we don't want to burn your designers too quickly. We felt they had to go through that learning curve before we invited the more international buyer."
4. Pull focus of neon sign reading (English) "Fashion Forward Dubai"
5. SOUNDBITE (English) Ramzi Nakad, co-founder, Fashion Forward Dubai:
"We have a lot of great talent that comes out of the region and maybe this is our opportunity to kind of show a different side to the Middle East. Kind of like an anti terrorist sort of approach, through creativity and design. To show a different side to the region and to give opportunities to the young generation that feels a bit of hopelessness in that sense, and who maybe felt the urge that they had to leave the region and go somewhere else in order to make it."
6. Wide of presentation by Nasiba Hafiz
7. SOUNDBITE (English) Deborah Nicodemus, CEO of Moda Operandi:
"Well, we have had great success stories with many of the designers from this region and so we, Moda Operandi, we are here to explore new relationships with new brands here and to really create a platform for the Middle East."
8. Close up of presentation by Nasiba Hafiz
9. SOUNDBITE (English) Deborah Nicodemus, CEO of Moda Operandi:
"What I can share with you is that Moda Operandi is making a long term commitment to this region and I can't speak for other retailers or e-commerce businesses but I can speak for Moda and we are making a serious commitment to this market and not only for the designers but also for the clients."
10. Models in of Kage presentation
11. SOUNDBITE (English) Deborah Nicodemus CEO of Moda Operandi
"It's because the Middle Eastern client, they love Moda, and we have not done one outreach in terms of marketing and it now represents in excess of 15 percent of our business."
12. Model with audience in focus in Kage presentation
13. Kage designer standing with model
14. SOUNDBITE (English) Marwa Al Sayed, Designer, Three Fifty Nine:
"We just started reaching out to the European market and I think the feedback was good as a new brand that is getting introduced to the market. We just getting started with Italy and we were in Milan fashion week and went to Germany as well, and Moscow. So I think there is a demand, of course, yeah."
15. Various of catwalk of Three Fifty Nine show
16. SOUNDBITE (English) Dalia El-Ali, designer, Dee by Dalia:
"Dee by Dalia has been doing really well in the GCC and Middle East and now we are expanding to Europe and you should be seeing us soon in Paris Fashion Week and we are very happy that everyone likes our style here. I did kind of do this collection inspired by the GCC from the stars and the moon, from the holy month of Ramadan, that happens in the UAE, especially that I am a Dubai-based designer, I grew up all my life here so I have a feeling to it."
17 . Dee by Dalia presentation
18. SOUNDBITE (English) Dalia El-Ali, Designer, Dee by Dalia:
"Yes of course, Dubai and the GCC is becoming the new fashion hub. We have now the Design District, the whole area is new and I'm going to have my showroom there."
19. Focus pull of models standing in Dee by Dalia presentation
20. Models applauding designer, Dalia El Ali
LEADIN:
Dubai fashion weekend gives aspiring designers in the region a chance to showcase their work to an international audience.
STORYLINE:
Clients are reminded:

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