Amira Al-Mashjari – Luxury RTW label based in Dubai-UAE – Profile video

In 2018, I was called by Amira to create a promo/profile video ad for her upcoming fashion designing course. I am proud about this work cause we had only 1 hour to shoot, there was no storyboard or idea about the video. We met in the morning at her office space, I look around the scene and created a mental storyboard as quick as possible. As we shoot per scene, we discussed what she wanted on her video. It was a teamwork effort – she is very easy to work with. The videography process was easy and smooth. We got our scene, she is happy about the storyline and made the whole process under 1 hour. Personally, this is one of my favorite projects in 2018.

About Amira Al-Mashjari:

A fashion designer based in Dubai-UAE, she obtained a degree in fashion design and pattern making from the French Fashion University ESMOD. Throughout her studies she participated in fashion shows, exhibitions, interviewed in TV and magazines. She is a conceptual fashion designer who seeks to explore the unknown, achieve the unexpected, challenge the existing and create the extraordinary. Amira was awarded in 2014 The best fashion creator award. In 2015 she was also awarded “The most innovative designer” Middle East fashion, and best accessories fashion victims award. Amira began her teaching career in 2015 at the French Fashion institute ESMOD Dubai. Teaching fashion design and modest-wear/Abaya became her passion. In 2018 she started teaching short courses in The college of Fashion Design CFD. “Teaching has always been a passion of mine. i look forward to providing an excellent experience and environment for my students”.

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