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The social media’s most followed Miss Universe titleholder Pia Wurtzbach is the star of the latest fashion film of the acclaimed Dubai label AMATO Couture.

Former Miss Universe, Pia Wurtzbach, opened the avant-garde creations of fellow Filipino Dubai based couturier, Furne One, the creative mind behind Maison Amato Couture who is a favorite fashion label of Hollywood celebrities such as Beyonce, Mariah Carey, Lady Gaga, Ariana Grande, Katy Perry, Shakira, Jennifer Lopez, Nicki Minaj to name just a few.  

The 5-minute fashion film titled ‘Inner Sanctum’ which means a very private and holy place is a sartorial homage to AMATO’s quest to life. The film is all about a woman’s journey to life; distracted by her inner good and evil but eventually finding her own strength and confronting her own fears to face the uncertain world. 

Furne One expounded, “The film has a lot of symbolism and should not be treated literally. Herself/body is her Inner Sanctum. It’s a story of a journey of a woman seeking for inner freedom while living in the middle of an uncertain world being influenced by her own good and bad thoughts but at the end finding her true self and facing her own fears.”  

Pia featured a full black collection that includes over-the-top ruffled gowns with soft laces, leather finishing, and flowy ostrich faux feathers.



  1. Cherry David

    April 6, 2021 at 1:18 pm

    Beautiful Pia. ❤

  2. Derick Leynes

    April 10, 2021 at 11:49 am

    We love Pia so much ❤️


    April 11, 2021 at 12:52 am

    I love Pia for her warrior movie it’s fitted on her character and aura

  4. Judith AGAO

    April 11, 2021 at 1:00 am

    I love pia she is the best ever.

  5. Rene Ames

    April 11, 2021 at 1:41 pm

    This is the problem when a non-fashion-forward designer gives carte blanche to a video team with an avant-garde bent. The fashion output is submerged by images that don’t complimentarily portray the concept and execution of the featured collection. And after the all-too-dark Mad Max atmosphere throughout the video, many viewers will probably be left with a what-was-that-all-about feeling and certainly not go out to buy Amato Couture.

    Note to Dubai designers: we know and get it that the UAE is in the part of the world where there are deserts but does that fact really inspire your creations and do we FASHION LOVERS who are not from there really have to be reminded about it?

    • GlossyJoy Miralles

      April 13, 2021 at 3:06 am

      Well yeah with the earth tones around it, it would have been good if tones of bronze and wine were mixed to break the black tone on those dresses (just a thought), I still feel that the editing was not as mezmerizing as what was established on the first 2 cuts of the scene. Maybe the Production set could have been tweeked a little even if it was done on a green screen, so the audience will not feel the all – too- dark Mad Max feeling. Yet maybe this would work for an intro video before the runway show starts, for a youtube stand alone video, the video is not entirely captivating wide types of audience. Yet for the 3 collection presented they are all amazing.. The models were pretty and I love Pia 😍.

    • Freedom2012ize

      April 13, 2021 at 5:49 am

      @GlossyJoy Miralles I think that’s been done by other designers it would have been clichés. I like it onnthe other hand it’s a futuristic desert theme where futuristic fashion and desert collide. I guess I took it as Madagascar theme design in the middle of Antarctica. It’s unusual, it’s confusing and it defies the norm.

    • GlossyJoy Miralles

      April 13, 2021 at 8:36 am

      @Freedom2012ize well, yes futurstic, Not commonly seen but it reminded me of the 100 TV series -a future apocalyptic , violent type show. They wore similar styles when they had a setting in Polis. That is what the vibe is. You might appreciate it because you have a taste for these styles, and perhaps these can only be marketed to few people, but the commenter also has a point. I think it depends on who they are targeting.

    • Freedom2012ize

      April 13, 2021 at 8:40 am

      @GlossyJoy Miralles Well it speaks to people differently. That’s what fashion is it is not limited to one’s perception.

    • GlossyJoy Miralles

      April 13, 2021 at 8:50 am

      @Freedom2012ize 👍🏻😍

  6. Bryan DC

    April 11, 2021 at 10:10 pm

    The Philippines, conquering the Avant-garde Fashion Universe…

    • Yahuah Saves

      April 12, 2021 at 8:25 am

      Nothing to be proud of! Kabayan kita pero isa itong demonic ritual. Very wicked!

    • Tofer Adami

      April 12, 2021 at 5:44 pm

      @Yahuah Saves Pano nanaman eto naging demonic ritual? Just don’t put any other viewpoint that is not intended. The problem is you’re giving own meaning that’s why you think it’s demonic 😃 Ganda kaya, tara kape ☕

    • Julia De vera

      April 13, 2021 at 7:02 am

      @Yahuah Saves it’s about fashion sang kamay ng dyos mo nakuha yung demonic ritual eh wala namang any rituals 🤣

    • Franc Lawrence Ballogdajan

      April 16, 2021 at 3:45 pm

      @Yahuah Saves lahat nalang ba😭😭😭😭

    • Iamchelsae

      April 17, 2021 at 1:42 pm

      @Yahuah Saves Bruh

  7. Earl Jo

    April 12, 2021 at 1:24 am

    Pia is so very versatile when it comes to modeling

  8. Mel Christian Eugenio

    April 12, 2021 at 3:02 am

    This is lit😭

  9. Gin me Love

    April 12, 2021 at 3:10 am

    Pia is ❤️
    I still want to see her as THE JAMES BOND GIRL or a Villain in an international film.

    • Amber Snow

      April 14, 2021 at 2:34 pm

      unfortunately she can’t act huhu

    • Gin me Love

      April 14, 2021 at 2:36 pm

      @Amber Snow hahaha how do u know? She won an acting award in the Philippines already after her reign as Miss Universe.

  10. Rey Jie Luntao

    April 12, 2021 at 6:05 am

    Beautiful Pia. ❤

  11. Joradventure Channel

    April 12, 2021 at 6:23 am

    This is so lovely and fit for Pia perfectly

  12. Claudio Kabanata

    April 12, 2021 at 7:53 am

    Yaaaas queen Pia! High fashion ugly pretty Avant garde! I’m glad Pia is a versatile artist. In the fashion industry a “cookie cutter Pretty girl” is basic and worst_forgettable. This is revolutionary and it has this post apocalyptic fashion vibe. #WhoRuntheWorld

  13. Jessie Sotto

    April 12, 2021 at 10:43 am

    Dark. Yet Pia’s beauty shines..

  14. Green Arcade

    April 12, 2021 at 3:41 pm

    QueenP! So proud of u! ❤️

  15. Rash Eem

    April 13, 2021 at 12:00 pm

    Pia is gifted with a very expressive eyes. She can hypnotize audience undoubtedly.

    • Mysterious Girl

      April 16, 2021 at 11:01 pm

      I agree

    • Aura Maliwanag

      April 28, 2021 at 10:25 am

      May touch ngvwitchcraft si amato

  16. Val J

    April 14, 2021 at 2:24 am

    GOT vibes😍😍😍 Queen Daeny. I bet Blackpink can rock these outfits in their MVs if only they are bot tied up with other clothing brands

  17. Medz Rey

    April 14, 2021 at 5:29 am

    Wow! Congrats to Pia and the designer and models. Pia looks like a beautiful brave warrior.

  18. II II

    April 14, 2021 at 3:17 pm

    Hail the queen Pia who starts the phenomenal snobby-eye to tell to the universe that a friendly face doesnt have to be a smiling face and breaks the norm of presenting always a pleasant beauty to win the glamorous beauty peagent of the universe.

  19. Ceazar Yu

    April 15, 2021 at 11:41 am

    Amato is a Filipino designer,, Maymay entrata is also his muse/model during his previous runway fashion show.

  20. Von Sue

    May 9, 2021 at 6:21 pm

    How I wish i can view Amatos Imagination. He’s a genius.

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